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Imperial Tobacco Limited, Canada:
Back Panel Copy, Tag Development, Naming Research & Nomenclature, Artwork Proofing

The Player's brand has been a Canadian favorite for over 100 years. As visual and legal requirements change in this industry, copy requirements for packaging have changed as well. ITL wanted to assure its dedicated consumer base that they were getting the same great product with the same great taste, and that the Player's brand stood for consistency, craftsmenship, and flavour. Back Panel copy, Tag Line Development, and Qualifier Naming was researched and implemented to assure the brand message of this 100+ year old brand remained robust.

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